How to build the buyer persona for your company

You have certainly heard the concept of the target audience, but we are going to talk here about a deepening of this concept. We speak of persona, which is an element that can enhance your marketing strategy and contribute to increased sales.

Unfortunately, this is not yet a practice adopted by 100% of companies, mainly because they do not know how to execute such a process. As a consequence, most of these businesses end up having difficulties in gaining new customers and achieving the desired and planned results.